Kverneland Group, in collaboration with Kubota Corporation, has announced the acquisition of French company BC Technique, known for its Phenix Agrosystem brand. The acquisition, finalized on January 31, 2023, marks Kverneland and Kubota’s entry into the mechanical weeding market. Phenix Agrosystem specializes in inter-row cultivators, rotary hoes, guidance interfaces, and tine harrows, which are designed to enhance sustainable farming practices by providing efficient, accurate, and consistent cultivation and weed control.
Mr. Yasukazu Kamada, President and CEO of Kverneland Group, emphasized the strategic importance of this acquisition, stating, "Phenix Agrosystem products strengthen our commitment to sustainable arable farming methods. Combining the products and solutions from both companies creates valuable benefits for our distribution partners and farmers."
Phenix Agrosystem’s distribution partners and customers are considered crucial assets, and the Phenix brand will continue alongside its introduction into Kverneland and Kubota’s distribution networks. Mr. Mathias Bounon, current owner of Phenix Agrosystem, will continue with his team to support the transition. He remarked, "This acquisition aligns with our vision and development strategy, providing greater opportunities and strengthening Phenix’s global presence in environmentally friendly farming practices."
This strategic move is set to bolster Kverneland and Kubota’s offerings in sustainable agriculture, enhancing their product portfolio and supporting their mission to promote healthier farming practices worldwide.
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