The automotive industry is rapidly evolving, and leading manufacturers Audi, Mercedes-Benz, and BMW are at the forefront of this transformation. In 2024, these brands have launched new models and embraced innovative technologies, especially in the electric vehicle (EV) segment. This article provides an analysis and comparison of their recent product launches and financial statements.
Audi has focused on expanding its electric vehicle lineup with the introduction of the Q6 e-tron series. This series, developed with Porsche, features the Premium Platform Electric (PPE) and aims to set new standards in electric mobility. The Q4 e-tron models also received significant updates, including improved range and advanced driver assistance systems. Audi's financial performance in 2023 was solid, with a revenue of €69.9 billion and an operating profit of €6.3 billion, yielding a 9.0% operating margin. Audi plans to launch over 20 new models in 2024 and 2025.
Mercedes-Benz has introduced several new models, including the 2024 E-Class and the Vision EQXX concept car, which promises over 1,000 kilometers on a single charge. The brand's commitment to sustainability is evident in its expanding electric vehicle lineup, with new versions of the EQS and EQB SUVs. Financially, Mercedes-Benz achieved a revenue of €150 billion and an operating profit of €16 billion, resulting in an operating margin of 10.7%. Their extensive range of 30 new models in 2024 underscores their aggressive market strategy.
BMW has unveiled the all-electric i5 Sedan, boasting a range of over 500 kilometers and advanced autonomous driving features. The 2024 BMW X7 has also been updated with new designs and improved powertrains. BMW's focus on sustainability is reflected in their commitment to using eco-friendly materials and processes. The company reported a revenue of €142.6 billion and an operating profit of €15.2 billion, with a 10.6% operating margin. BMW plans to launch 28 new models in 2024, maintaining its competitive edge in the luxury automotive market.
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